You can set it up from scratch or convert an existing personal account. But if you’re brand new to the platform, you’ll need to set up a business account to access the ad manager and analytics. If you’re already running ad campaigns on Pinterest, the set up for video ads is not that different. Now that we’re clear on why, let’s talk about how. That means *free* branding, traffic, and conversions because Pinterest users are high-intent. The opportunity: Earned media is a huge player for Pinterest, particularly for well-designed pins and content.The high-intent audience ready to purchase: 98% of Pinners report trying new things they found on the platform, and 85% use Pinterest as a resource when they’re starting a new project.The reach: 367 million people use Pinterest every month.Here are a few more reasons why you should use Pinterest video ads:
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